March 6, 2012

This series is brought to you by Levi’s® Curve ID. Find your custom fit at Levi’s® stores or Levi.com.
Wowzers! I am so excited and honored to be part of this Levi’s® Curve ID campaign and to finally be able to share with all of you. Though, some of you have already seen this little documentary floating about the internet as a commercial on Hulu or YouTube (some of you even found your way here because of it). It merges me, our family, crafting, fashion, and blogging all together in one. Now, you actually get to put a voice behind the writing…
I gotta say that the Levi’s® Curve ID quiz is the simplest ever. It really got it all right for me. Besides the length (because I am really short), my main problem is that gaping I experience at the back of my jeans. I don’t really like flashing all those behind me (I don’t think they like it either) when I sit, so when I got my curve figured out, and tried on the appropriate pair, problem solved! Seriously.
Also, going back to length, Levi’s® offers most their jeans in a shorter length, which worked well for me too. No alterations necessary. That is always a plus!
I love the Levi’s® Curve ID motto of fitting for the shape, not the size. It makes sense, doesn’t it?! We all are so different and it just makes sense to have jeans catered to all our different shapes. It is a celebration of diversity. I think that’s kinda genius!
I got two pairs from Levi’s® for the shoot, but I really loved them so much, that I even bought my own pair in a straight leg. Just like I said in video, “I like all different types for all different occasions,” so I wanted to add a different style to my collection! If I am home, I usually like to wear skinnies or straight leg, but if I am going on a date with Ben, I love to throw on a pair of flares! Jeans are just so great cause they are easy to dress up and dress down.
wearing denim
wearing denimwearing denim
wearing denim
I know, the most popular pant style right now are skinnies, and this is the pair I own, but I suggest trying out the straights and the flares too because they are equally as lovely and comfy!
So tell me, what kind of things do you look for in a good pair of jeans? I suggest giving the Levi’s® Curve ID quiz a shot and it may just work well for you… it did for me!
BTW- If you told my 16 year old self, who was so badly wanting a pair of Levi’s® but would only buy the less desirable colors because they were on sale, that one day I might be in a Levi’s® commercial that played on the internet, I probably would have peed in my pants from the excitement. Really. No joke. Thanks Levi’s®, I really do like you…

P.S. Special thanks to Scott Compton and Remedy Editorial for putting together a great video!!! They all put my family at such ease and made it feel comfortable to be in front of the camera. Remedy Editorial, I really like you guys too…

P.P.S. Levi’s® is offering 15% off your order using the coupon code: MYCAKIES at checkout. Offer expires at 11:59pm PST on Wednesday 3/21. Fantastic right?!!

82 comments on “LEVI’S®, I REALLY LIKE YOU”

  • I love it! Your family is so adorable. Congratulations.

  • Eleni says:

    You're right, it is nice to hear your voice! Why is it that Levi's are the ONLY denim brand to realise that most women get a gap at the back when they bend over? It seems like every woman I speak to has the same problem!

  • Mariana says:

    awww! Love it!
    You are so cute! Ah… What a beautiful family!!

    p.s. – I love Levi's jeans. 🙂

  • Whoa, Levi's is really creeping me out digging into the blog-world. You look adorable though, creepy Levi's aside 😉

  • So cool! You are all so cute 🙂 -melisa

  • josie mae says:

    This video made my day and I can't stop smiling! I had to share it with my friends 🙂 Congrats on the video and being so darn cute! Your family is too adorable!!

  • Katie Rae says:

    So cool to hear your voice!! Great job!

  • mommatojoa says:

    Awesome! So cool that you got to do that! 🙂

  • Esther says:

    I love Levi's! They have been my favorite jeans since I was in junior high. Last year I found out I was a bold curve and have been buying them since. Now it's so easy to buy jeans online and not have to wonder if they will fit. Oh and I too LOVE that they don't gap in the back. Best thing about them.

  • Mymsie says:


  • Elsie Larson says:

    Beautiful!!! So happy for you!

  • Wow! Congrats-such a great way to feature your lovely family and style. You guys are too cute!

  • kcm702 says:

    Great video. So nice to see your family in action, and hear your voice.

  • Lisette says:

    Your family is so adorable!! Thanks for sharing this snippet of your life.

  • liezl says:

    Darling! What a real, down-to-earth, and honest (and fashionable!) mom you are. Cheers to you and the family — what fun 🙂

  • francine says:

    how flippin' cute!! and it's awesome to hear your voice!! congrats on the video!

  • Anne says:

    So, just out of curiosity, since this is a commercial airing on the web, did this allow you and your family to be members of the Screen Actors Guild? I know that SAG also covers commercial on web agreements now too.

    • Rubyellen says:

      hi anne! no, i don't think so. i don't really know the rules and regulations for those kinds of things! i just thought it was going to be on my blog and levi's you tube channel. i was surprised (and really excited) that it is actually airing as commercials on hulu and youtube!

    • Anne says:

      Ah, I'm guessing it was full internet buyout situation. Wow, blogs and the internet are really changing the world of advertising! Did they have contracts for your husband and kids, or just you? Sorry for the 20 questions as my acting brain is working in full gear right now.

  • How darling are you???? SO DARLING!!!!!!

  • Lauren says:

    Whoa, you're famous!

  • Most awesome video EVER!

  • Cait says:

    I saw that on HULU the other day & got really excited since I follow you! Your family is beautiful 🙂

  • Lisa Leonard says:

    you are seriously beautiful–inside and out. love the video and how it captures your family and home.

  • astr!d says:

    good for you!!!!! i was so proud to watch this! you really are great! just like all of us-crazy, busy, momma, but you do it with such grace!

  • Lovely video, beautiful family, cute jeans! (and genes…seriously, you look sooo young and darling!) And it is good to put a voice with the words behind this blog I've been reading for so long. Love it!

  • Thu says:

    So cute! Love it. Love the new Levi's campaign.

  • That video was adorable!! It was nice to get a peak in to your home and hear your voice (cheesy and creepy, I realize). But really! I love your blog and following your family.

  • I love this! 🙂 Cutest family ever and those jeans look amazing on you! I'm going to take the quiz now too! YAY!

    xoxo, Jjanga

  • Ana says:

    I loved seeing your closet…that was fun!! You looked great!!

  • Libby says:

    Congratulations! Levis are the most expensive jeans brand here but when I go to America this summer, on my list is a trip to find a pair!

  • giselaandzoe says:

    congrats Rubyellen!

  • Kira says:

    That video is great, so fun!

  • STEENIE says:

    SO COOL! I always am so in awe when I finally hear my favorite bloggers voices for the first time! Crazy stuff! Adorable video!

  • Laura says:

    Congratulations! You are just as great as I imagined you! Your closet!!! I am jealous of its tidy order! So fun!

  • Laura says:

    So stinkin cute! Oh my gosh I love your cute lil family! Watchin that video made me love you and your blog even more! adorable! Plus made me want to buy those jeans, they did a good thing choosing you as their lil model!

  • Your family of 6 is simply beautiful! I've actually have been periodically checking your blog since you were pregnant with Brave and to see how much your family has grown…I feel like your a friend from another town that I get to check up on every now and then! This is such a great little biofilm and one that the girls will enjoy to watch when they are older!

    Great JOB!!!

  • julie says:

    RubyEllen, I love you! You are a rolmodel!
    I have 2kids myself, how do you do all this?
    Keep up the good work and i keep reading your blog with lots of love and pleasure

    • Rubyellen says:

      thank you! but you don't see the behind the scenes when i go crazy and am crying on the floor of being overwhelmed. it happens often! don't think it would make a good video…

  • shay says:

    That ad is how I stumbled across your blog! I started looking through it, and your life and family is very similar to the essence of how I've always pictured mine to be someday! I told my fiance “Look! I found someone like me!” haha 🙂
    Your girls are adorable.

    • Rubyellen says:

      i really felt that same exact way when i first discovered blogs! i thought i was alone in my nerding out about crafting!!! 😉

  • Stacy says:

    i am a bold curve too! i really need a new pair of dark skinnies, i threw my old ones away when i was pregnant and never bought a new pair and i miss having the option… i think i'll try these out. and the video is so good, it was fun to hear your voice – it went right along with how you write!

  • Emma says:

    Such a great video, and you're so natural on it too – lovely to see you and your lovely family 'in action' too 🙂

  • Monica says:

    Such an adorable video, you guys are just way too cute. I love seeing your decor 'in action' through out the house, you have such great taste. And I will have to check out Levi's again, this shorty might still be too short 🙁

  • Okay, you were seriously, seriously hot in that video and it was done so well. Love to see how honest your blog is and you came off true to it in the video.

    so great.

  • I loved your commercial SO MUCH! I've seen it a few times. I just can't get over how cute and how REAL y'all are. You look darling in the jeans, too. I have to say Levi's has done a FANTASTIC job with this Curve campaign. Seeing all the fashion bloggers in the commercials makes me really want to buy a pair!

  • Vang says:

    Super cute! It's great to hear the voice behind the blog. My daughter was watching and thought it was cute too. She said of your 2 yr old, “She looks like M” our 2 yr old. You look great in the video, your family is adorable, and those jeans look great on you!

  • TM says:

    You're amazing! The video was awesome to watch – following your blog for awhile now, we get to see you in “action.”

  • Jenny says:

    Cute Clip! I LOVE my Levis – I'm going to have to buy some more as my fav pair that I've since pre-kids (I have a 3.5 and 1.5 year old) has finally got holes in the knees! (I say I'm obviously on my knees too much either praying or changing nappies!) Jenny

  • kelly says:

    Really cute!!! Way to be!:)

  • awww! that was the best! It was so cute to see your family in action!

  • Bek says:

    Cute! I would love some flares, but being short, always find they are too long. Perhaps these Levis are in Australia too…. Will have to check it out. Oh, and I must confess I am so jealous of your wardrobe. So neat and tidy (although if a film crew were coming to my place, I'd probably sort mine out- thank goodness that's unlikely!)

  • Erika says:

    Congrats, that's so great!

  • Jessica G. says:

    You and your family are so cute! And it was fun seeing you guys in the video.

  • Melissa says:

    WOW, how fun.

    Congrats!! I love the skinny's also.

    Off to take the quiz.

  • What a pleasant surprise! Just watched “Up All Night” on Hulu and all of sudden your “commercial” came up. Congrats! Too cute.

  • Sarah D. says:

    #KONY2012 #KONY2012 #KONY2012

  • Nelle says:


    And to think you didn't used to really be a jeans girl! (At least, I think I remember reading that!)

    And your wardrobe! Closet. Whatever! I think I need someone to threaten to come and film mine…hmmm. Don't let it get messy again Rubyellen!!

  • Vicky says:

    I love love love it!!!
    Congrats! <3
    Your little girls are also really cute in this video! <3

  • margot says:

    oh wow! congrats & awesome video!

  • Love it! The girls looked adorable…and your boots, I love your boots 🙂

  • Oh my gosh! This is such a wonderful video! It's so happy, it made me feel positive about a future with kids, and it actually made me click on the Curve ID quiz!

  • Silvy says:

    oh! you are the cutest ever ruby!!! it's great to hear you! you are even sweeter than “on the blog”!! great video, you look amazing and the girls are just too beautiful! congrats!

  • ringmaster says:

    you are too stinkin cute!!! and do i spy a 3 ring circus dress on soulie?

  • Lorajean says:

    Ruby you are too cute! I love you even more after seeing this video! Your family is adorable and you all just glow with happiness! I just can't say enough how much i admire your morals and your straightforward and honest blogging! If I lived in LA I'd pretend I was cool enough to go thrift shopping with you. 🙂

  • RachelDenbow says:

    I loved this! How fun to feel like I know you better now after hearing your voice and seeing your girlies moving around at home with you and Ben! Also, that gingham shirt looks so good on you, girl! I am so happy you had the opportunity to do something so exciting and what a great memory this video will be for your girls when they're older. EEEE!

  • Lisa says:

    Congratulations! This video is great! Oh, and I love that yellow dress you have hanging up while you're talking about learning to sew. So cute!

  • Mel says:

    Oh, my goodness! I've always thought you & your family were super adorable but this just sealed the deal! You make being a mama look easy peasy & with such style. I love it. Also, I'm sure Ben didn't mind the booty shots. 🙂

  • Nicole says:

    um. hello. pretty much you and your babies are the cutest. i adored hearing your voice and seeing a bit more of your life.

    lovelovelove all the inspiration.

    happy thursday friend!

  • shalynn says:

    adorable video of you and your girls! loved seeing you actually talk and hear your voice.

  • I used the promo code & ordered a pair for myself!!! Thx Ruby 🙂 Loved the commercial

  • sherri says:

    Go you! I love this video. You have the cutest family and I love your blog. I really enjoy your craftiness and I hope I can be as fun and stylish and creative as you when I have a family. Very inspiring! Congrats on the feature! Thanks for sharing 🙂



  • Elicia says:

    This is fabulous! All the butt shots are kind of hilariously awkward. Such a cute video! I love me some Levi's.

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